|September 5, 2001
Ms. Gael O'Brien
VP, Corporate Communications
Mitsubishi Motor Co. of America
6400 Catella Avenue
Cypress, CA 90630
Dear Ms. O'Brien:
It has come to my attention that your company has chosen to make light
Dyslexia, a very serious reading disability that affects as many as
the American population.
Dyslexia is not just a matter of letter or number reversal. In its most
simple form, Dyslexia is a neurobiologically based difference that causes
people, most often with above average intelligence, to have difficulty
reading (decoding) the written word. Too many young people suffer the effects
of low self-esteem because of this highly misunderstood disability.
Many adults suffer unemployment and under-employment because of an
inability to process written information in an era that continues to expand
and rely most heavily on "information age" technology and written media.
As the Founder and Executive Director of the Learning Disability Institute
(LDI), I urge you to stop using advertisements that not only misrepresent
Dyslexia but whose message is also very insensitive to the millions of
people who struggle on a daily basis to cope with this disability. I think
you can agree that your use of humor in relation to those with disabilities
is extremely distasteful. You should realize that Mitsubishi's attitude,
as reflected in the advertisements, will have a negative affect on your
I look forward to hearing from you and will gladly meet with you to
offer my 30+ years of Learning Disabilities experience and expertise to
assist you in becoming more informed about Learning Disabilities and to
offer my assistance if Mitsubishi wishes to take a proactive approach to
correct the insensitive misconception and damaging public relations disaster
that has resulted from your advertisement.
The Learning Disability Insatiate is a non-profit 501(c)(3) organization
whose mission is to provide training and clinical experience in recognition,
prevention and remediation of learning
disabilities/difficulties/differences. The knowledge and goals
of LDI, can help Mitsubishi rectify a serious wrong.
Thank you, in advance, for your attention in this very serious matter.
Denton, M. Kurtz, M.ED, LSP, LMHC
Founder, Executive Director and Clinical Director
Learning Disability Institute